Create once, use anywhere. That is the essence of structured content. But why? And how? In this article, we will explain what structured content is, the wider context, some use cases, and how your organisation can benefit from using it. Let’s roll.

Context: Omnichannel and headless

In the early 2000s, only a few digital channels were available for distribution of content-the browser on laptop and desktop computers, and the PDA are two classical examples. During this era, most digital content focused on websites only, with no separation between content and presentation-they were regarded as one.

However, with the rise of the smartphone and connected…

There are many groups and communities around the world-dedicated to different topics and causes. In communities, people gather to share experiences, discuss new ideas, broker new relationships, or attend lectures to increase their knowledge and skills.

The same principles apply to digital leaders as everyone else. Digital leaders need to stay up to date on digital trends, new technologies, and industry news. But why exactly should they join a community? We will explore the reasons why, and list five communities which can serve this purpose.

Why join a digital leader community?

In a community for digital leaders you will meet like-minded people, potentially from all over…

While the HTML standard is progressing, it is certainly more like an evolution than a revolution. The W3C working draft of HTML 5.3 has been underway since October 2018, and there’s a lot of interesting development on HTML and the web.

One of the main drivers behind web development is the Google Chrome project, and the chief common denominator among most of the progress we see and will continue to experience is Progressive Web Apps. …

The top features you need in order to have a simple, flexible and responsive digital experience.

There are loads of content management systems on the market, all offering slightly different feature line-ups. But with so many options to choose from, it can seem like a real jungle out there. So, in this feature free-for-all, what are the tools that your CMS absolutely must have?

Drag and drop

Sounds too simple to be kicking off a list about top-flight CMS features, right? Well, drag and drop functionality is not to be underestimated, as you’re certain to miss it if it isn’t there.

Drag and…

Essential background

With the advent of smartphones, wearables, and IoT, the digital experience industry has focused its efforts on delivery-on making content available in any channel and form with responsive design, APIs, and headless CMS.

Most organisations have clearly defined brand guidelines, purpose, and an associated content strategy, while also having the technology for distributing content in place. But what about the process of producing the content itself?

As Angus Edwardson points out on Boye & Co, the new reality of digital experiences has put a lot of pressure on structured content production across the organisation. …

When you work with digital marketing and CMS, you’re bound to have heard your developer colleagues or some other tech-savvy person mention “front-end” and “back-end.” These computing terms obviously have something to do with digital experiences, but what’s the difference between them?

The essential difference

In purely etymological terms, “front-end” denotes what you experience up front, while “back-end” denotes whatever is going on behind the scenes. As simple as that. More specifically to our context, “front-end” refers to the user interface in the web browser, while “back-end” refers to the actions on the server.

Still confused? Let’s delve even deeper.

What is front-end?

Let’s start with…

If you have ever entered a digital project with high hopes, great ambitions, and an aura of optimism-only to see these positive attributes crushed by the horrors of failures, delays, and red tape, you have come to the right place.

In order to never encounter these letdowns again, you should learn from the experiences of both yourself and other digital professionals. So, here they are-the five most common fails of digital projects.

1. Underestimating content production

This is the number one sin of most digital projects-especially those concerning the implementation of a new CMS or digital experience platform. There are indeed tons of tasks…

New technology and solutions may be interesting in their own right, but it is not always easy to see the business perspective-how any given tech will influence the revenue and bottom line.

And even if you, as a tech-savvy professional, can identify potential business value, the stakeholders of your company will not necessarily follow suit. To open that door, we have gathered six keys to unlock business value with digital transformation.

1. Get an orientation

First you need to orient yourself in the shifting landscape of digital and business. You might know what digital transformation entails, but your stakeholders can be in the dark…