Why you should focus on creating structured content and not building web pages in the age of headless and omnichannel. — Create once, use anywhere. That is the essence of structured content. But why? And how? In this article, we will explain what structured content is, the wider context, some use cases, and how your organisation can benefit from using it. Let’s roll. Context: Omnichannel and headless

A community can be a fast and reliable way of getting industry insights and connecting with relevant people. — There are many groups and communities around the world-dedicated to different topics and causes. In communities, people gather to share experiences, discuss new ideas, broker new relationships, or attend lectures to increase their knowledge and skills. The same principles apply to digital leaders as everyone else. Digital leaders need to…

See what you can expect of tomorrow’s web as the HTML standard slowly evolves. — While the HTML standard is progressing, it is certainly more like an evolution than a revolution. The W3C working draft of HTML 5.3 has been underway since October 2018, and there’s a lot of interesting development on HTML and the web. One of the main drivers behind web development is…

The top features you need in order to have a simple, flexible and responsive digital experience. There are loads of content management systems on the market, all offering slightly different feature line-ups. But with so many options to choose from, it can seem like a real jungle out there. …

Handle content production better-the essentials of ContentOps in one place. — Essential background With the advent of smartphones, wearables, and IoT, the digital experience industry has focused its efforts on delivery-on making content available in any channel and form with responsive design, APIs, and headless CMS. Most organisations have clearly defined brand guidelines, purpose, and an associated content strategy, while also having the…

What do the web development terms front-end and back-end mean? — When you work with digital marketing and CMS, you’re bound to have heard your developer colleagues or some other tech-savvy person mention “front-end” and “back-end.” These computing terms obviously have something to do with digital experiences, but what’s the difference between them? The essential difference In purely etymological terms, “front-end” denotes what you…

These are the common pitfalls you should avoid on digital projects. — If you have ever entered a digital project with high hopes, great ambitions, and an aura of optimism-only to see these positive attributes crushed by the horrors of failures, delays, and red tape, you have come to the right place. In order to never encounter these letdowns again, you should…

How to leverage business value with new digital trends and technologies. — New technology and solutions may be interesting in their own right, but it is not always easy to see the business perspective-how any given tech will influence the revenue and bottom line. And even if you, as a tech-savvy professional, can identify potential business value, the stakeholders of your company…

Keep up with the future trends and developments in the world of PWA for 2020. — Progressive web apps (PWA) are a form of mobile apps delivered through the web, made possible by developments in web standards and browser functionality. …